HOW TO CHOOSE THE RIGHT WHOLESALE SUPPLIERS FOR AMAZON SELLING

How to Choose the Right Wholesale Suppliers for Amazon Selling

How to Choose the Right Wholesale Suppliers for Amazon Selling

Blog Article

Selling wholesale on Amazon is a profitable business model that allows sellers to buy products in bulk at lower prices and resell them at a competitive margin. However, success in Amazon wholesale depends on choosing the right suppliers. Finding reliable wholesale suppliers for Amazon sellers ensures product quality, competitive pricing, and consistent inventory. In this guide, we will explore how to sell wholesale on Amazon, how to identify trustworthy suppliers, and the best strategies to scale your wholesale business.



Understanding Amazon Wholesale


Before diving into finding suppliers, it’s essential to understand what is Amazon FBA wholesale and how it works. FBA (Fulfillment by Amazon) is a service where Amazon stores, packs, and ships your products to customers. Sellers source wholesale items to sell on Amazon, send them to Amazon's fulfillment centers, and let Amazon handle logistics.

Benefits of Buying Wholesale and Selling on Amazon



  1. Bulk Discounts – Purchasing in bulk reduces costs and increases profit margins.

  2. Scalability – Wholesale allows for more extensive product selection and higher inventory levels.

  3. Amazon FBA Support – Amazon handles storage, shipping, and customer service, reducing seller workload.

  4. Reliable Supply Chain – Working with established wholesalers ensures product availability.


Steps to Choose the Right Wholesale Suppliers for Amazon Selling


1. Identify Your Niche and Products


Choosing the right wholesale items to sell on Amazon starts with selecting a profitable niche. Research the best-selling products on Amazon using tools like Jungle Scout, Helium 10, and Keepa. Look for products with high demand, low competition, and strong profit margins.

2. Research Wholesale Suppliers


To succeed in buying wholesale and selling on Amazon, you need reliable suppliers. There are different types of wholesale suppliers to consider:

  • Manufacturers – Buying directly from manufacturers offers the best prices but may require high minimum order quantities (MOQs).

  • Wholesalers/Distributors – They act as middlemen and offer a wide variety of products.

  • Liquidation Suppliers – These sellers offer discounted products but may have inconsistent stock.

  • Private Label Suppliers – Ideal for branding your products under your own label.


3. Find Verified Wholesale Suppliers


Finding wholesale suppliers for Amazon sellers requires due diligence. Here’s where you can source suppliers:

  • Online Directories – Platforms like Alibaba, ThomasNet, and SaleHoo list verified wholesale suppliers.

  • Trade Shows and Expos – Events like ASD Market Week and Canton Fair help connect sellers with manufacturers.

  • Local Distributors – Many wholesale distributors operate in your region and offer competitive pricing.

  • Amazon Supplier Lists – Some wholesalers specialize in providing products for Amazon sellers.


4. Verify Supplier Credibility


Once you find potential suppliers, verify their credibility:

  • Check Business Licenses – Ensure they have legal authorization to sell products.

  • Read Customer Reviews – Research feedback from other sellers.

  • Request Samples – Test product quality before placing bulk orders.

  • Assess Communication – A good supplier should be responsive and transparent.


5. Compare Pricing and MOQs


Different suppliers have different pricing models and MOQs (Minimum Order Quantities). Compare:

  • Per Unit Cost – Lower costs increase profit margins.

  • Shipping Fees – Consider logistics expenses.

  • MOQ Requirements – Choose a supplier that aligns with your budget.

  • Payment Terms – Some suppliers offer flexible payment options.


6. Negotiate Terms and Agreements


Successful wholesale to Amazon selling depends on strong negotiations. Request:

  • Bulk Discounts – Secure the best possible price.

  • Return Policies – Ensure you can return defective goods.

  • Exclusive Deals – Some suppliers offer Amazon-specific deals.

  • Long-Term Contracts – Build lasting relationships with reliable suppliers.


7. Ensure Amazon Compliance


Amazon has strict policies for wholesale products. Before finalizing a supplier, ensure:

  • Products are Authentic – Avoid copyright items to prevent account suspension.

  • UPC and GTIN Codes – Check if products have valid barcodes.

  • Brand Authorization – Get proper approval to resell branded goods.

  • Compliance with Amazon Standards – Follow Amazon’s guidelines for restricted and gated products.


8. Place a Test Order


Before committing to large orders, place a small test order to evaluate:

  • Shipping Speed – Ensure timely delivery.

  • Product Quality – Check for defects or inconsistencies.

  • Packaging Standards – Amazon requires proper labeling and packaging.


9. Monitor Performance and Scale Up


After successfully selling your first batch, analyze:

  • Sales Volume – Identify best-selling products.

  • Customer Feedback – Improve product quality based on reviews.

  • Inventory Turnover – Maintain stock levels to avoid Amazon penalties.

  • Reorder Strategy – Build a long-term supply chain with trusted suppliers.


10. Expand Your Wholesale Business


Once you establish a profitable model, scale your business by:

  • Adding New Products – Diversify your product range.

  • Partnering with Multiple Suppliers – Reduce dependency on a single supplier.

  • Exploring International Suppliers – Consider sourcing from overseas markets.

  • Using Amazon Advertising – Boost sales with PPC campaigns.


Common Mistakes to Avoid When Choosing Wholesale Suppliers



  1. Ignoring Supplier Reputation – Always research reviews and references.

  2. Skipping Sample Orders – Testing products before bulk purchasing prevents quality issues.

  3. Not Checking Compliance – Selling restricted items can lead to account suspension.

  4. Overlooking Shipping Costs – Factor in logistics to ensure profitability.

  5. Focusing Only on Price – Choose suppliers based on reliability, not just cost.


Conclusion


Finding the right wholesale suppliers for Amazon sellers is crucial for building a successful Amazon business. By researching suppliers, verifying credibility, negotiating terms, and ensuring compliance, you can create a profitable wholesale to Amazon strategy. With the right approach, selling wholesale items on Amazon can be a sustainable and lucrative business model.

Start sourcing your products today and grow your Amazon wholesale business with confidence!

Report this page